PRINT IS D E A D
Fujifilm’s Graphic Systems Division faced a printing industry in radical transformation. A fractured market drove many out of business, leaving a smaller and smaller pool of players struggling to reinvent themselves in the digital world.
Fuji’s customers saw technology as both their nemesis and salvation. Few were considering large capital equipment expenditures and even fewer were in any position to.
When your industry is on the endangered species list, growth and survival can be conflicting ideas.
Customers needed to optimize operations and shorten turnaround times; to make short run projects more profitable; to expand their offering into grand format, large run customization and short run packaging…
MEETING AN INDUSTRY WHERE IT’S AT
Our campaign got to the point. Make ready waste and disposal too costly? Kiss it goodbye. Profits hindered by out-of-pocket costs? Bring outsourcing in house. Sheet fed customization margins not large enough? “Let it roll” on a web press.
What printers needed was to win and run more jobs in less time. Our message was simple… Now You Can.
