CANNABIS | CANNABIS PRODUCT LAUNCH
CONNOISSEURS NOT CANNA-CURIOUS
When PharmaCann, one of the country’s largest cannabis companies, launched their P3 product line, we needed to differentiate from the “mass” dispensary user.
As a leader in medical cannabis, PharmaCann was looking to recraft their recreational reputation.
LEGALIZATION’S BYPRODUCT
The traditional cannabis consumer, or ‘heavy hitter’, was feeling disconnected and nostalgic for the days before legalization.
These are consumers who seek quality, know what that means – and will pay for it.
BRINGING ‘WEST COAST’ EAST
Trend setters, but not ‘trendy’. Early adopters who move on when the masses catch on. ‘West Coast’ and hip-hop brands inspired a brand with an urban vibe that met P3 consumers on their turf.
