REBRANDING | CANNABIS PRODUCT LAUNCH
A top-selling product for a leading cannabis company was feeling competitive tremors from lower quality, lower cost alternatives.
IT WAS TIME TO ‘SHAKE’ THINGS UP
Magnitude was engineered to maximize extraction for optimal potency and consistency pull after pull – but that was table stakes.
Its real power was in its ability to tailor the experience to each user.
So, we transferred the ‘power’ to the consumer only to reclaim it by being their product of choice.
