CONSUMER PRODUCT LAUNCH | PACKAGE DESIGN
TAKING COMMERCIAL CONSUMER
When PathoSans took their all-natural commercial cleaner direct-to-consumer, they had to change their approach… and that started with the packaging.
SUSTAINING THE BRAND PROMISE
Reusable/Refillable/Recyclable glass bottles replaced commercial plastics. Box size was optimized. Packing material eliminated.
FROM UNDER THE SINK TO THE COUNTERTOP
Simply being reusable isn’t enough. You must make people want to reuse them. So, we gave our cleaner some style.
SUSTAINABLE
The packaging material wasn’t the only thing sustainable. Our approach facilitated efficient product line expansions, building on established brand recognition, universalizing packaging materials, and maximizing investment.
