1 CLIENT, 2 BRANDS, 3 WEEKS OF PROMOTIONS –
HOW DO YOU 420?

In an already saturated and ever-expanding competitive arena, our client needed to differentiate its two regional dispensary brands to make them the ‘dispensaries of choice’.

Use the slider to see the dual-branded campaign.

A RACE TO THE BOTTOM

A fixation on sales and promotion strategies drove down prices, slashed margins, and did little, if anything, to differentiate.

For 420, PrairieFire maximized the investment by delivering one campaign and individualizing it for its two distinct regional brands and their unique consumers. We also expanded the campaign’s relevance beyond the annual 420 promotion window.

HOW DO YOU 420?

Using the actual budtenders consumers meet in the dispensaries, we expanded the definition of who celebrates 420 and how.